About Us

^{LifeStyle Saheli – About Us}

This organization LifeStyle Saheli, is established in December 2024 with a unique e-commerce initiative tailor-made for rural and small-town buyers. The entrepreneurs Ratna Das Sarma from Canada and Jharna Bhattacharya of India are the stalwarts of this company, working and experimenting on a hybrid e-commerce model, galvanizing both online and retail stores to offer a niche customer experience.

 Showcase the best of both online and retail store offerings:

• LifeStyle Saheli believes both online stores and retail stores should co-exist for a successful e-commerce model. This model promotes versatile growth for both industries and offers more purchasing flexibilities to the buyer
• Even after tremendous growth in digitization, virtualization, and Artificial Intelligence in India, we believe retail stores always will have their market position with a sustainable footprint for varied product ranges and services
• Customers’ shopping experience in a physical retail store in the ambiance of a shopping mall, trade fair or busy streets will always be unique and enjoyable, and cannot be replaced with online shopping. For example,  judging affronts the quality of the products and services with the human touch and our five senses, a 360-degree view of products with one’s own eyes cannot be augmented always through digitization.  
• On the contrary,  if products and services are not available easily in local stores and towns, then online shopping is a MUST and cannot be replaced otherwise. Traveling long distances by Car is costly nowadays and consumes a lot of time too. Hence online shopping directly aligns with climate change initiatives by commuting less and burning of fossil fuel, to a minimum wherever it makes sense.

Missions and Visions of LifeStyle Saheli :

• LifeStyle Saheli fully supports the ‘Make in India’ vision to grow India’s economy. It helps make India self-reliant with less dependency on foreign products. 
• It also promotes  ‘Vocal for Local‘ initiatives and acts as a voice for local suppliers to advertise and sell their products locally and online all over India
• The vision to digitize India, especially in the small-town and rural sectors, goes hand-in-hand with the vision of LifeStyle Saheli  building a community e-commerce ecosystem
• LifeStyle Saheli business model goes beyond the interests of the company and profitability and works toward the uplift of the deprived. It recognizes community people as its critical stakeholders. Thus the majority of its profits will be returned to the community which it serves. The organization believes that unless customers and community prosper and possess purchasing capacity, LifeStyle Saheli and other e-commerce organizations will face negative growth with diminishing buyers and shrinking markets.
• LifeStyle Saheli showcases a strong community e-commerce business model. It binds employees, buyers, non-buyers, and social events under one ecosystem with vibrant digital awareness and culture.
• It also generates employment in small towns and rural areas, and trains unskilled people into a skilled workforce only for e-commerce learning courses.

Build community e-commerce eco system in small towns and rural sectors:

• As mentioned before, LifeStyle Saheli believes in the co-existence of both online stores and retail stores, offering more flexibility to local suppliers to sell their products and services wherever they want.
• Both online and retail stores will be managed mostly by local employees and professionals from urban sectors and abroad.
• Continuous training will be provided to employees to acquire the latest e-commerce and digitization skills. Also, customer and community training events will be conducted so that everybody can avail of benefits from e-commerce which consists of the internet, social media, and digitization.
• LifeStyle Saheli will build individual web portals custom-made for each small town & rural area with a central portal. Each such online store will show its local products along with all other products from metros and cities.  These small-town and rural customers can buy their local products and also have the opportunity to buy all world-class urban from all over India not easily available in local markets.
• Important social events will be published under Blogs, YouTube channels, and other social media under the LifeStyle Saheli  umbrella and will be proud to manage mostly by the local store employees.
• In India, there are hundreds of small towns and rural areas. All these towns will thrive with their own online and retail store e-commerce ecosystem and the same time get full advantage of buying and selling products from all over India.
• There will be one central office that will manage these ecosystems of all individual online and retail stores with hub-and-spoke models

Assurance of 360 degrees Quality Products and Stellar Services:

• LifeStyle Saheli mostly keeps only essential and popular products of day-to-day need in its inventory. It targets buyers with a middle and lower income group
• LifeStyle Saheli website showcases all the advanced world-class e-commerce functionality and features needed to sell and buy from online stores. Its retail store outlets will also take full advantage of applicable online features.
• LifeStyle Saheli  has a full stack of Business-to-Business partnerships with various  e-commerce technology, marketing, and social media partners to offer the best online store-buying experience
• It has Chatbot, Phone, WhatsApp, Facebook, email, and other communication facilities to ensure customers can connect with the LifeStyle Saheli  helpdesk and support persons seamlessly.

The pricing model for Products and Services:

• LifeStyle Saheli offers affordable product prices for middle and lower-income groups.
• It maintains unbeatable product prices, the same as you get in local retail stores.
• However, for outstation online purchases, it adds cost for packaging and delivery service.
• It can offer the unbeatable lowest prices in the online store as most of the products are obtained from local suppliers and managed by local employees.

Unique Marketing Strategy:

• LifeStyle Saheli pursues an aggressive market penetration strategy with all the latest digital, physical, and network marketing methods. 
• The LifeStyle Saheli team uses a plethora of digital and social media marketing tools targeting small-town and rural market segments
• Also, it does physical campaigns where potential buyers do not have much knowledge and accessibility to digital devices
• The network marketing model is also established for certain product ranges and certain market segments.
• LifeStyle Saheli believes if quality products and stellar services are provided, the reputation and customer trust will automatically skyrocket and speak for themselves.